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Loan Market · Client education · Financial services

Understanding the Home Buying Process.

Every first consultation started from zero — “LVR”, “offset” and “pre-approval” re-explained while the clock ran down on actual advice. So a Loan Market broking practice now issues clients a five-week micro-course, free, before they arrive: scenario-based, AI-tutored, and built to make buyers broker-ready.

The brief

Consultations were
starting from zero.

A practising mortgage broker kept meeting the same three problems. Key terms arrived misunderstood, re-explained in almost every first meeting. High-stakes decisions plus low financial literacy left clients anxious, overloaded and stalled. And every minute spent on the basics was a minute not spent on personalised, higher-value guidance.

Existing consumer resources — MoneySmart, the big banks’ home-buying hubs — offer solid information but present it statically: no feedback, no practice, no reflection.

The brief had a dual purpose: build the client’s confidence before the consultation, and hand the broker their advice time back.

5
Weeks · microlearning format
3
Aligned learning outcomes
3-part
Authentic assessment
24/7
AI tutor · course-trained
course assistant · a tutor in the learner’s pocket
The AI course assistant — private, on-demand clarification of mortgage terms, with Socratic follow-ups
Facilitator
AI · on demand
The shape

Five weeks,
one journey.

Journey
Week 1 maps the road from first meeting to settlement — explainer video, interactive journey map, stakeholder matching
Language
Week 2 decodes the lending vocabulary — an interactive glossary with contextual examples
Practice
Week 3 rehearses real decisions through scenario quizzes — sequencing the journey, applying terminology in context
Judgement
Week 4’s “Choosing the Right Loan” case study weighs real trade-offs, paired with a readiness self-assessment
Reflection
Week 5 closes with a guided reflection journal, scaffolded by the AI assistant — what do I know, where are my gaps, what do I ask my broker next

Project details

  • Client · A Loan Market mortgage broking practice
  • Model · Issued free to clients by their broker
  • Role · Learning Experience Designer — end-to-end
  • SME · Practising mortgage broker
  • Timeline · 2025 · live and in use
  • Audience · First-home buyers & property investors

Tools

  • Articulate Rise
  • AI learning assistant · course-trained
  • Adobe Premiere Pro
  • Adobe Photoshop
  • Canva

Skills

  • Learning-science-led design — Backward Design, Constructive Alignment
  • Authentic assessment design
  • Adult learning · andragogy
  • AI tutor design — Laurillard’s Conversational Framework
  • SME collaboration & learner research
  • Plain-language content design
Inside the build

Selected screens.

From the project case-study deck — every interaction speaks Loan Market: plain language first, brand-true throughout.

My response to the briefApproach

How it came together.

The design started where the pain was: structured research with the broker SME surfaced the recurring misconceptions — “LVR”, offset accounts, the pre-approval sequence — the decision barriers, and the workflow cost of re-explaining them. Those findings were benchmarked against existing consumer education, which informs but rarely lets a learner practise or reflect.

The response is a five-week micro-course built backward from three outcomes: know the journey, speak the language, make informed early decisions. Every activity and assessment maps to one of the three — Backward Design shaping the structure, Constructive Alignment keeping it honest. Nothing in the course exists that doesn’t serve an outcome.

Adult learners buying a home are motivated, anxious and time-poor — so the course meets them there. Microlearning modules are sized for evenings and commutes, mobile-responsive, captioned and transcripted. Scenario quizzes rehearse the real sequence of decisions with reasoning-based feedback, and the “Choosing the Right Loan” case study asks learners to weigh genuine trade-offs rather than recall definitions.

The distinctive layer is the AI assistant. There’s no live facilitator — by design. An assistant trained on the course materials and mortgage terminology answers privately, on demand, as many times as it takes: clarifying terms without the embarrassment of asking twice, and scaffolding Week 5’s guided readiness reflection.

The hardest design problem was absence: no tutor, no cohort, no classroom — deliberately, because the whole point was to stop the broker playing tutor. Laurillard’s Conversational Framework supplied the answer’s shape — learning needs cycles of acquisition, discussion and reflection — and the AI assistant supplies those cycles on demand, in private, at the learner’s pace.

The honest counterweight, raised and resolved with the SME: AI assistance can erode a learner’s accountability. Here, the motivation is structural — learners are weeks from the largest financial decision of their lives, and every module moves them closer to it. The course doesn’t have to manufacture engagement; it has to respect it — and stay out of its way.

The outcome

One course, two beneficiaries.

The course is live — issued free by the broker as part of the service, working for both sides of the desk. Clients arrive fluent in the language of the loan: steps, stakeholders and terms already in hand. The partnering broker reports consultations that now start at advice rather than definitions — sharper, more personal, and spent on the decisions that actually need a professional in the room.

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